Client / Comadso
Comadso, recognizing the need to strengthen their visual branding across their channels and website header, initiated a project to develop a cohesive theme that effectively communicates the transparency aspect of their online tool. After considering several design options, the team settled on a transparency theme, utilizing a transparent glass effect in the design. The shading of the transparent glass was also incorporated into some of the font to further enhance the theme of transparency. The final design effectively communicates the company’s commitment to transparency and is expected to resonate with their target audience.